Behavio, a marketing research company, announces a new Brand Tracking tool that helps marketers measure brand performance and consumer perceptions.
-- The new tool uses behavioral science methods to give marketers clear insights into brand awareness, market growth, and competitor performance. Marketers can now track how consumers feel about their brands and prove marketing ROI to leadership teams.
More details can be found at https://www.behaviolabs.com/brand-tracking
Recent statistics show that 81% of consumers need to trust a brand before making purchases, and 50% are more likely to buy from brands they recognize. With most companies spending 10-20% of marketing budgets on branding, measuring effectiveness is critical.
Behavio developed this solution to address these challenges with pricing options starting at $4,600 per year for smaller brands. The service collects data twice yearly and delivers results through easy-to-read dashboards. Larger brands can access quarterly tracking with additional metrics for $12,500 per year.
"We provide marketers with practical, affordable brand measurement tools based on accurate behavioral methods," said a company representative. "Our goal is to help marketers make decisions based on facts and prove the business value of brand marketing to CEOs."
The three-step process is simple: clients define their category and competitors, Behavio conducts the measurements, and results appear within two weeks. Updates continue every three months.
Key metrics include brand awareness, brand attributes, market size, and brand emotions. The tool also tracks competitors, allowing marketers to benchmark performance and identify emerging threats.
Martina M., Communication Director at Decathlon, shared: "Thanks to data, we know how to improve branding next time."
About Behavio
Founded in 2014, Behavio combines marketing expertise with behavioral economics to help brands grow. The company has improved more than 500 brands across 14 countries by delivering insights on consumer buying decisions. Their research methods have evolved via continuous validation with hundreds of clients.
The company has collected over 20 million consumer responses and tracked more than 1,000 brands since its founding.
For more information about Behavio and their Brand Tracking tool, visit https://www.behaviolabs.com
Contact Info:
Name: Libor Uhlik
Email: Send Email
Organization: Behavio Labs s.r.o.
Address: 3 Poupětova, Prague, Hlavní město Praha 170 00, Czech Republic
Website: https://www.behaviolabs.com/
Source: PressCable
Release ID: 89156539
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