Integral Ad Science Expands Meta Content Block Lists to Threads
Integral Ad Science (IAS), a global leader in media quality, today announced the expansion of its AI-driven Meta Content Block List optimization solution to Threads feed. This expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximize their return on investment (ROI) on the rapidly growing social platform, which grew to over 400 million monthly active users (MAUs) globally in 2025.
IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-like’ Transparency for Connected TV
Integral Ad Science (IAS) today announced ‘IAS Total TV’, a new comprehensive suite of Connected TV (CTV) solutions designed specifically to bring ‘linear-like’ transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and program-level data in aggregate from Disney, NBCUniversal, Paramount and Prime Video, in addition to multiple opted-in publishers using Publica. IAS Total TV integrates content insights, media quality, supply path and outcomes into a unified view within the IAS Signal user interface (UI). Advertisers can determine when and how they want their advertising to run alongside CTV content, ensuring brand-related and brand suitable environments.
IAS Expands Industry-Leading Media Quality Measurement to TikTok’s Brand & Performance Solutions, Including Search Ad Campaigns
Integral Ad Science (IAS), a global leader in media quality, today announced a significant expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, including Search Ad Campaigns, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, GMV Max (US), and TikTok Lite (US) ensures IAS provides the industry’s most comprehensive coverage for media quality measurement on the platform.
Integral Ad Science Earns Prestigious Webby Finalist Nomination for its Generative AI Innovation, IAS Agent
Integral Ad Science (IAS), a leading global media measurement and optimization platform, today earned a prestigious finalist nomination in the 30th Annual Webby Awards for its groundbreaking generative AI assistant, IAS Agent, recognizing its excellence in the AI, Marketing, and Branding category.
Kamelia Aryafar Joins Integral Ad Science (IAS) Board of Directors
Integral Ad Science (IAS), a global leader in media quality, today announced that Kamelia Aryafar, Head of AI, Members at Netflix joined IAS’s Board of Directors, effective immediately. Kamelia is a seasoned technology executive with extensive experience building and scaling artificial intelligence (AI) across platforms and companies. She brings deep expertise in artificial intelligence and product innovation to help guide IAS’s technology strategy and long-term growth.
IAS Achieves ISO 42001:2023 Recertification for AI Management System
Integral Ad Science (IAS), a global leader in media quality intelligence, today announced it received annual recertification for ISO/IEC 42001:2023. IAS expanded the scope of this certification to include its use of artificial intelligence (AI) in its Quality Attention and Ad Fraud solutions, and remains the only digital ad verification provider with accredited ISO 42001 certification. The latest certification further demonstrates to customers that IAS’s use of AI is safe, responsible and transparent and will remain innovative within a structured framework.
