Articles from Measured

Building on the release of its causal Media Mix Modeling technology and deep expertise in incrementality, Measured today announced the newest iteration of its Media Plan Optimizer, a first-of-its-kind planning solution that transforms measurement into action for outcome-driven marketing teams.

Measured, the pioneer and leader of incrementality-based measurement and optimization, today announced four inaugural members of the Measured Certified Partners’ Program, a consortium of agencies committed to adopting gold standard media measurement and optimization practices for marketers.

Measured, the industry leader in incrementality measurement, is announcing the launch of new technology to solve advertising’s walled garden problem and completely overhaul the industry’s current approach to measurement. Currently, marketers are left to hypothesize about the value of their advertising spend, relying on data provided by media platforms that is frequently misreported. For the first time, marketers have a consolidated platform to view incremental ad performance across all paid media platforms without the need to track users across the web. The result: brands’ ability to gauge the true impact and value of their ad spend across all channels and maximize advertising effectiveness, bridging the gap between marketing and finance.

Measured, the only media optimization platform powered by incrementality, today announced three strategic executive hires including Mahesh Jeswani as SVP of Product, Kelli Negro as SVP of Marketing, and Isaac Weber as SVP of Customer Success. In addition, Ivan Markman, an expert in advising companies to achieve growth at scale, has joined the Measured board of directors.

In a year plagued by ongoing uncertainty and the threat of a global recession, ecommerce brands around the world trusted Measured to optimize more than $5 billion in advertising spend. In 2022, 71 new customers, including popular brands like Alex and Ani, Copper Cow, True Classic Tees, Vuori, and Zenni Optical, were added to a growing portfolio of ecommerce brands partnering with Measured to validate, plan, test, and optimize their paid media.

Measured, the only media optimization platform that reveals the true incremental contribution of advertising spend to business results, has launched new tools to help marketers maximize advertising ROI and find new ways to grow. Tapping into the industry’s largest collection of media incrementality intelligence, Media Plan Optimizer and a new benchmarks comparison tool provide marketers with instant insights and recommendations to diversify their media mix and drive media efficiency.

Measured, the leading spend optimization platform for DTC advertisers, today released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry. Based on a recent survey of DTC marketers, conducted by media metrics consultancy Sequent Partners, the report reveals where marketers are allocating their ad spend, how they collect and manage data for performance reporting, and what tools and technology they are using to connect media investments to business results.

Telescope Partners is investing $21M in Measured to validate the true business impact of media investments for consumer brands. Increasing restrictions on user-level tracking and the continued focus on data privacy by Apple and Google have made legacy attribution platforms less effective, denying brands the insight needed to make smart decisions about advertising.

As advertising platforms grapple with the measurement fallout of increasing restrictions on data and tracking, Measured has launched the industry’s first end-to-end incrementality measurement and reporting solution for Facebook in a post-iOS 14.5 world.

As increasing data and online tracking restrictions put pressure on marketers to find alternative ways to measure and optimize advertising performance, Measured, a leading provider of incrementality measurement solutions, today revealed the Measured Intelligence SuiteTM for smart media investment decisions.