Articles from NetApp

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced new hybrid multi-cloud capabilities with autonomous controls to maximize enterprise flexibility and efficiency for any workload. Enterprises can now more easily adopt modern data strategies across on-premises and cloud environments leveraging new capabilities for consistent operations that account for sovereignty, governance, and controlled consumption.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced new capabilities that enable enterprises to accelerate their adoption of agentic AI with secure, in-place, zero-copy data activation. The heterogeneous metadata capability of NetApp AI Data Engine (AIDE) helps organizations discover, understand, govern, and operationalize data where it lives, while an expanded integration with Commvault connects the NetApp Platform with Commvault recovery orchestration workflow to help customers detect attacks earlier and recover cleaner data faster.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced NetApp Novus™, the fastest storage on the planet designed for AI infrastructure providers operating large GPU environments. Built to support a zettabyte-scale file system, this next-generation architecture will allow AI factories to keep millions of GPUs continuously fed with data, maximizing the efficiency, utilization, and profitability of their investments.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced NetApp Keystone Sovereign, which will enable qualified European customers to use data sovereignty controls in support of their compliance and data residency journeys. Enterprises will more easily be able to keep data and support within specified geographic boundaries.

NetApp, the intelligent Data Infrastructure company, today announced its intent to expand its long-standing partnership with SAP, with plans to explore deeper cloud-native integration of NetApp capabilities into SAP Cloud Infrastructure, SAP’s Infrastructure-as-a-Service platform.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced a strategic collaboration with Supermicro to deliver jointly validated AI infrastructure solutions spanning large-scale AI factories, enterprise deployments, neoclouds, and sovereign AI initiatives. By combining Supermicro's AI-optimized compute and rack-scale systems with the NetApp Platform, the companies will help customers accelerate deployment, improve GPU utilization, strengthen data governance, and reduce operational complexity.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, and Oracle today announced a new fully managed storage service that brings enterprise-grade NetApp storage natively to Oracle Cloud Infrastructure (OCI). The service will bring NetApp ONTAP® data management capabilities natively to OCI to help organizations simplify the migration and management of critical AI and enterprise workloads in the cloud.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced it will present the NFL with its Customer Social Impact Award at INSIGHT 2026, recognizing the NFL’s sustained commitment to expanding access to high-growth careers through its Inspire Change initiative. Building on that impact, NetApp is launching a philanthropic partnership with Per Scholas, one of the NFL’s Inspire Change grant partners, and providing a grant to support Per Scholas’ Cybersecurity with AI Tools training program. The initiative will expand zero tuition training and career pathways for people from historically underrepresented communities, advancing NetApp’s commitment to data and AI education and career access.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced that it awarded the International Union for Conservation of Nature (IUCN) the 2026 Social Impact Award for Intelligent Data for Good at NetApp INSIGHT 2026, NetApp's flagship global event dedicated to technological innovation, taking place in Las Vegas from September 29 to October 1.

NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today announced its intent to acquire PEAK:AIO, a pioneer in next-generation metadata architecture and high-performance parallel file systems. The planned acquisition is expected to accelerate NetApp's AI infrastructure roadmap by augmenting metadata services and parallel namespace innovation designed to help AI clouds scale shared storage alongside growing GPU clusters.

NetApp (NASDAQ: NTAP) will hold their 2026 INSIGHT™ customer conference in Las Vegas, Nevada on September 29 – October 1, 2026.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced that they have been named an Official Partner of the Tampa Bay Buccaneers. This new relationship builds on NetApp’s status as the Official Intelligent Data Infrastructure Partner of the NFL, helping the league and its teams quickly and confidently access, manage, and activate their data. The Buccaneers will leverage NetApp technology to support the experience for Buccaneers fans in the stadium on game days and beyond.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, and Amazon Web Services (AWS) today announced that AWS Transform now supports Amazon FSx for NetApp ONTAP, making it even easier for enterprises to move applications and data to AWS. AWS Transform is an agentic AI service that automates the discovery, planning, and migration of workloads to the cloud. Now generally available, customers can use AWS Transform to migrate attached storage from their on-premises and cloud estates directly to Amazon FSx for ONTAP.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, announced new capabilities in NetApp ONTAP® have been tested and validated to support VMware Cloud Foundation (VCF) 9.1, giving customers an optimized and secure data infrastructure foundation for their private and hybrid clouds. By combining the advanced capabilities of VCF 9.1 with cost-effective and enterprise data management with built-in security features from NetApp, including safeguarding data against ransomware attacks with rapid recovery, mutual customers can lower costs and accelerate the deployment of their AI software into production.

NetApp (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today reported financial results for the first quarter of fiscal year 2027, which ended on July 31, 2026.

NetAppTM (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced the Company will participate in fireside chats at the following conferences:

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced it has been recognized by Gartner as a Leader in the 2026 Gartner Magic Quadrant for Enterprise Storage Platforms, continuing to acknowledge NetApp as a Leader in this market from its inaugural edition of this report in 2025. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute. Additionally, the 2026 Gartner Critical Capabilities for Enterprise Storage Platforms report ranks NetApp first in the Hybrid Cloud Storage Use Case and second in the Hybrid Platform Services Use Case.

After market close on September 2, 2026, NetApp (NASDAQ: NTAP) will announce financial results for the first quarter of fiscal year 2027, which ended July 31, 2026.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced it has acquired JetStream Software, a leader in VMware disaster recovery and migration.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced that StructureCraft, an award-winning global structural engineering and construction firm known for complex timber and hybrid builds, is now using NetApp to modernize and create an AI-ready data infrastructure. The new infrastructure enables the company’s employees to collaborate globally, store and manage large-scale design workloads, and take advantage of AI-driven tools on a scalable, centralized platform.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced it has acquired DataPelago, a California-based AI data infrastructure company recognized for its innovative approach to eliminating data processing bottlenecks for AI and analytics workloads. The acquisition marks a foundational expansion of NetApp's portfolio, enabling GPU-accelerated data processing aligned directly with the storage layer. With this acquisition, NetApp establishes itself as the company that makes zero-copy activation of enterprise data for AI real.

The NFL today announced that the league’s Global Partner, NetApp (NASDAQ: NTAP), the Intelligent Data Infrastructure company, will return as Presenting Partner of the 2026 NFL Madrid Game, featuring the Atlanta Falcons taking on the Cincinnati Bengals at the Bernabéu Stadium — home to Real Madrid C.F. — on Sunday, Nov. 8.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced the release of StorageGRID 12.1, designed to help customers scale AI and other modern workloads with a federated global namespace. The new capabilities improve how data is accessed, processed, and managed across distributed environments to support AI data pipelines, data lakes, and modern object-based applications.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, and Cisco (NASDAQ: CSCO) today announced that they have collaborated to offer new validated solutions for secure, scalable, and simplified AI. Expanding the proven success of FlexPod, the new solutions provide a simple, reliable path for enterprises to address the specific challenges AI workloads place on compute, network, and storage infrastructure.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, and Cisco (NASDAQ: CSCO), today announced an expansion of their collaboration to help customers strengthen defense-in-depth strategies for customers. Combining Intelligent Data Infrastructure with advanced analytics and observability capabilities, NetApp and Splunk have delivered deep, real-time visibility into storage and infrastructure health. Together, they are helping customers turn operational data into actionable insights that improve reliability, security, and business outcomes. By expanding their collaboration with the new NetApp Splunk Security Orchestration, Automation, and Response (SOAR) playbook, NetApp and Splunk are helping joint customers contain ransomware attacks and limit data loss at the storage layer, enhancing the containment of the blast radius of cyberattacks while increasing the speed and reducing the cost of recovery.

NetApp (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today reported financial results for the fourth quarter and fiscal year 2026, which ended on April 24, 2026.

NetApp™ (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced the Company will participate in fireside chats at the following conferences:

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced new NetApp data management capabilities optimized for Red Hat OpenShift that enable advanced levels of resilience and scale for virtualized environments, on-premises and in the cloud. The updates improve the speed and predictability of backup, recovery, and day-to-day operations so customers can migrate, scale, and manage virtual machine (VM) and container environments to enable innovation and agility with greater confidence.

After market close on May 28, 2026, NetApp (NASDAQ: NTAP) will announce financial results for the fourth quarter and fiscal year 2026, which ended April 24, 2026.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced a strategic evolution in its partnership with Google Cloud, which has enabled enterprises to drive AI innovation with their own data stored in the NetApp data platform. After seeing the productivity and innovation benefits customers experienced using Gemini Enterprise integrated with their data in Google Cloud NetApp Volumes, NetApp has adopted Gemini Enterprise to help increase productivity in its internal product development and sales operations.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today shared new innovations that help customers better leverage their enterprise data, by tapping into the benefits of AI with Google Cloud.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced that it has received the 2026 Google Cloud Infrastructure Modernization Partner of the Year for Storage Award.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced that it has expanded its collaboration with Google Cloud with a 4-year Enterprise Agreement to accelerate the deployment of the NetApp storage solutions within the Google Distributed Cloud air-gapped (GDC), Google's sovereign cloud platform delivered by World Wide Technology (WWT). The NetApp data platform within this full-stack, air-gapped private cloud solution delivers the built-in security organizations need to handle sensitive information and meet data sovereignty requirements.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced the inclusion of César Cernuda, President at NetApp, in the esteemed 2026 HITEC 100 list honoring 100 technology leaders of all backgrounds whose leadership and innovation are shaping the future of the global technology ecosystem. The list recognizes executives whose impact extends beyond their organizations and advances opportunity by embracing underleveraged, forward‑thinking talent.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced its participation in a new marketing research study conducted by Callan Consulting, a Silicon Valley executive marketing consulting firm, joining 18 B2B and B2C technology companies to examine how AI is reshaping modern marketing organizations, marking a clear shift from early experimentation to embedded, enterprise‑wide adoption.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, and Commvault (NASDAQ: CVLT), a leader in unified resilience at enterprise scale, today announced a strategic alliance to deliver a powerful, integrated solution for enterprise data protection and cyber resilience. The unified solution enables resilience, security, and rapid recovery for customers across on-premises and cloud environments, giving organizations confidence that their data is always available, immutable, and recoverable.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, and Elastio are helping enterprises enhance their cyber resilience with a layered defense that extends from production storage into recovery data. Security teams must be ready to address threats at every layer of their technology stack, including ransomware that moved quietly through production before it was caught that now lives inside snapshots and backups. Advanced ransomware is engineered to evade prevention tools, moving quietly through production, staying below detection thresholds, reaching backup data before any alert is triggered.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced the release of the next generation of NetApp EF-Series storage systems, built to power the most performance‑intensive workloads at scale. The introduction of EF50 and EF80 helps enterprises and neoclouds meet the growing demands of AI, high-performance computing (HPC), and transactional databases, including in emerging use cases like sovereign AI clouds and AI-powered manufacturing.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced enhancements to its enterprise-grade data platform, enabling customers to remove roadblocks to AI innovation. In addition to supporting the latest innovations from NVIDIA announced at GTC, NetApp is launching NetApp AI Data Engine (AIDE)—a secure, unified AI data platform stack co-engineered with NVIDIA and integrated with the NVIDIA AI Data Platform reference design.

NetApp (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today reported financial results for the third quarter of fiscal year 2026, which ended on January 23, 2026.

NetAppTM (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced the Company will participate in fireside chats at the following conferences:

After market close on February 26, 2026, NetApp (NASDAQ: NTAP) will announce financial results for the third quarter of fiscal year 2026, which ended January 23, 2026.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced that it is powering data operations for Super Bowl LX. As the Official Intelligent Data Infrastructure Partner of the San Francisco 49ers and the National Football League (NFL), NetApp provides the enterprise-grade data platform that powers the digital and physical experiences for football fans, whether watching the game from Levi’s® Stadium or from their couch on the other side of the world.

NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today announced that Paul Fipps, President of Global Customer Operations at ServiceNow, has joined its Board of Directors. The board now has ten directors, nine of whom are independent, and 50% of whom have been appointed within the last five years.

NetApp (NASDAQ: NTAP), the intelligent data infrastructure company, today announced the appointment of Willem Hendrickx as Senior Vice President and General Manager, EMEA & LATAM, effective January 5, 2026. Hendrickx will lead NetApp’s business strategy, go-to-market execution, and partner engagement across Europe, the Middle East, Africa, and Latin America.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced a new capability that enables enterprises to make their workflows simpler and more efficient by connecting Amazon Web Services (AWS) AI and Analytics services directly with their NetApp data both in the cloud and on-premises. Amazon S3 Access Points for Amazon FSx for NetApp ONTAP® enable customers to accelerate AI and analytics projects by allowing FSx for ONTAP-resident file data to be accessed via the S3 API by AWS's extensive portfolio of AI/ML and analytics services—all while the data remains in place and is fully accessible for read / write via file protocols.

NetApp (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today reported financial results for the second quarter of fiscal year 2026, which ended on October 24, 2025.

NetApp™ (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced the Company will participate in fireside chats at the following conferences:

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced it has won the 2025 Americas Partner of the Year Software Development Company (SDC) Canada Award. The company received recognition among a group of top Microsoft partners for demonstrating innovation and successfully delivering customer solutions using Microsoft technologies.

After market close on November 25, 2025, NetApp (NASDAQ: NTAP) will announce financial results for the second quarter of fiscal year 2026, which ended October 24, 2025.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, and the 49ers Foundation, the largest team foundation in the NFL, today announced a multi-year partnership to provide data science education to high school students in the San Francisco Bay Area. The 49ers EDU Data Analytics Lessons Series seeks to inspire and equip the next generation of tech leaders with essential skills in data science and introduce students to career opportunities in technology.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced a collaboration with Cisco to deliver a significant evolution in converged infrastructure that builds on over 20 years of work together. The newly introduced NetApp AFX architecture now integrates with Cisco Nexus switches for intra-cluster connectivity and will soon extend to FlexPod AI. This integration continues the companies’ shared vision of providing customers with an enterprise-grade foundation for AI.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today unveiled visionary new products, strengthening its enterprise-grade data platform for AI innovation. As the era of AI shifts from initial pilots to mission-critical agentic applications, AI-ready data on modern enterprise-grade data infrastructure delivers the results needed for AI-driven businesses.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced new industry-leading cyber resilience capabilities that further strengthen the most secure storage on the planet. The newly enhanced and renamed NetApp Ransomware Resilience service enables customers to make their data infrastructure a leading part of their comprehensive security strategy with integrated AI-powered ransomware detection and two new capabilities: a first-in-the-industry ability for enterprise storage to detect data breaches; and isolated recovery environments to enable safe and clean recovery of mission-critical data.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced that it has deepened its collaboration with Google Cloud to help customers accelerate cloud transformation and address critical business challenges. New block storage capabilities in Google Cloud NetApp Volumes enhance unified storage for today’s most important data workloads, including virtualized environments, self-managed databases, and AI innovation.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company; Broadcom, Inc.; and Kochasoft, a trusted provider of enterprise solutions, today announced a collaboration with Equinix, the world’s digital infrastructure company®, on a new service offering for SAP S/4HANA & SAP Legacy Workloads running on VMware Cloud Foundation (VCF). As SAP customers determine how to deal with the upcoming expiration of maintenance support for previous versions of SAP Enterprise Resource Planning (ERP), they need an infrastructure modernization solution that is cost-effective, resilient, and secure. SAP customers currently running or planning to move to S/4HANA have a path to move to a hosted virtualized managed services environment running VCF and NetApp ONTAP to optimize cost, efficiency, and security.

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, and Red Hat, the world's leading provider of open-source solutions, today announced an expanded collaboration to deepen their joint development efforts and accelerate adoption of Red Hat OpenShift Virtualization across on-premises and public cloud environments. Through this enhanced collaboration, Red Hat and NetApp are helping customers more easily modernize their IT environments and navigate the complexities of migrating cloud-native workloads with greater confidence.

The Aston Martin Aramco Formula One® Team today announced that it has completed its migration to run 100 percent of its data storage on NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company. Aston Martin Aramco relies on NetApp’s unified, secure and AI-ready data infrastructure to power its design, simulation, and trackside operations.

NetApp (NASDAQ: NTAP) will hold their 2025 INSIGHT™ customer conference in Las Vegas, Nevada on October 14–16, 2025.

NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today unveiled a new global Enterprise AI maturity study conducted by IDC*. This second annual study reveals a sharp shift in how enterprises approach artificial intelligence and confirms AI has entered a new phase where the most mature organizations prioritize data readiness, protection and security while they make impactful infrastructure decisions and investments to support current and next-gen AI.

NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today announced NetApp StorageGRID® 12.0, a scalable, software-defined object storage solution designed for unstructured data. This latest version of StorageGRID will introduce new capabilities designed to enhance AI initiatives, improve data security, and modernize organizations’ data infrastructure.

NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today announced it has been recognized by Gartner as a Leader in the 2025 Gartner Magic Quadrant for Enterprise Storage Platforms. NetApp believes this recognition reflects how the company’s continuous innovation helps customers build Intelligent Data Infrastructure to face modern technology challenges, including protection from cyber threats and using AI to drive data-based decisions. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute.

George Kurian, chief executive officer at NetApp (NASDAQ: NTAP) will participate in J. P. Morgan’s CEO Spotlight Series to discuss long-term strategies and roadmaps pertaining to broader industry AI dynamics, as well as specific drivers and opportunities for NetApp. Interested parties can find more information on NetApp’s Investor Relations website at http://investors.netapp.com.

NetApp (NASDAQ: NTAP), the intelligent data infrastructure company, today reported financial results for the first quarter of fiscal year 2026 which ended on July 25, 2025.

NetApp™ (NASDAQ: NTAP), the intelligent data infrastructure company, today announced the Company will participate in fireside chats at the following conferences:

NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today announced the winners of its North America Partner Awards for Fiscal Year 2025 (FY’25). NetApp’s strategic partnerships aid in providing NetApp products and solutions to solve the business challenges of their joint customers.

NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today announced that Amazon FSx for NetApp ONTAP® is now a supported external storage option for Amazon Elastic VMware Service (Amazon EVS) on Amazon Web Services (AWS). Amazon EVS, now generally available, is a new AWS service that allows users to run VMware Cloud Foundation (VCF) directly within their Amazon Virtual Private Cloud (Amazon VPC), alongside other applications. With Amazon EVS, organizations can quickly migrate VMware workloads to AWS to seamlessly extend and expand their VMware environments and unlock business agility and transformation.

After market close on August 27, 2025, NetApp (NASDAQ: NTAP) will announce financial results for the first quarter of fiscal year 2026, which ended July 25, 2025.

NetApp (NASDAQ: NTAP) and William Blair & Company will hold a deep dive tech talk to discuss Intelligent Data Infrastructure for AI with Russell Fishman, Sr. Director, Product Management and Andy Sayare, Director, Strategic Alliances. Following brief opening remarks from NetApp, a question-and-answer session will be moderated by Jason Ader, research analyst at William Blair & Company. Interested parties can find more information on NetApp’s Investor Relations website at http://investors.netapp.com.

NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today released its new report, The AI Space Race, examining which countries are leading the fierce global competition to become the world leader in AI innovation. While some countries are further ahead than others, this survey of CEOs and IT executives in the U.S., China, the U.K., and India found that every player has the potential to thrive in the global race for AI dominance.

NetApp (NASDAQ: NTAP), the intelligent data infrastructure company, today reported financial results for the fourth quarter and fiscal year 2025, which ended on April 25, 2025.

NetAppTM (NASDAQ: NTAP), the intelligent data infrastructure company, today announced the Company will participate in fireside chats at the following conferences:

NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today announced the release of NetApp AIPod Mini with Intel, a joint solution designed to streamline enterprise adoption of AI inferencing. This collaboration addresses the unique challenges businesses face when deploying AI, such as cost and complexity, at the department and team level.

NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today announced new data security capabilities that help customers strengthen their cyber resiliency. Security teams can now leverage NetApp, the most secure storage on the planet, to take a proactive approach to data security at the storage layer and strengthen their overall security posture.

The National Football League today named NetApp® (NASDAQ: NTAP) the Official Intelligent Data Infrastructure partner. NetApp will work with the league to develop cutting-edge, silo-free storage technology, allowing the NFL to manage the data to drive innovation.